Overview
Since 2015, Google.org has worked to extend the reach of nonprofit innovators by connecting them with support through funding, tools, and volunteers from throughout Google. They identify with nonprofits using technology and innovation to tackle complex global challenges.
Problem:
How might Google.org, employees, and community partners engage with and inspire each other to be more proactive in their respective communities?
My Role:
Graphic Designer
Audience:
Google Employees (Googlers)
Duration:
2 Months
Gather Intel:
Between June 13th-15th, 2017, Google.org held a summit in Mountain View for Googlers who want to become ambassadors in their community and discover ways to apply themselves in their communities. I was in charge of creating a new interim identity for the event, along with print collateral.
My clients provided all branding collateral (along with an 8-page brand guideline) for use.
Brainstorm and Analyze Ideas
What is interesting about this project is that Google.org has held previous enterprises through its GooglersGive Local Leadership Program. For one reason or another, that group was unavailable at the time. It is for that reason, my client decided on a soft launch for the google Ambassador's Program, with a new Logo. Since this was an interim, employee-facing operation, we had a lot more freedom to craft a logo with a specific audience.
Inspiration only, I did not create this logo.
Develop Solutions
The Googler's lead, Chelsea Seabron, already curated a majority of the programming for the event.
What was left was for me to assemble the work in a way that was visually pleasing while convincing onlookers that they were made by an internal team, or even better yet, that they had’t noticed a difference.
Ambassador Logo
The GooglersGive logo was the inspiration behind the Google Ambassadors logo. The logo consists of a bi-color ribbon that folds into itself to form the shape of a heart. Talking that same concept, I created a version playing with the "A" for "ambassador." Below is a visual of my design flow for the logo.
Feedback
Over 150 employees worldwide met for this summit, all with the same goal to be leaders in their respected communities.
Improve
Initially, I was requested to print all collateral and physically bring it from my studio to the Googleplex, about a 90-minute drive. But since I didn't have the bandwidth to handle that task, we reached out to a Verified Google vendor located nearby in Mountain View. They printed the collateral and delivered on-site. In the future I’ll outline
Photos from summit, in Mountain View CA in June 2017. Event photos are courtesy of Elizabeth Wilson.
