Work
A curated selection of brand systems, campaigns, and visual initiatives developed in service of public institutions and community impact.
Selected Case Studies
These projects represent the core of my work as a creative leader within a multi-college public education system. Each case study reflects a different mode of practice: governance, scale, and culture.
District Brand Systems & Federated Governance
A district-wide branding framework aligning four colleges through shared governance, wayfinding, and visual standards.
Love Your Future
Enrollment Campaign
A multi-year enrollment campaign developed and refined across three academic cycles for district-wide recruitment.
Athletics Posters & Visual Culture Initiative
A self-initiated visual system elevating community college athletics through photography, storytelling, and design.
Additional Works
College of Alameda Logo overhaul
Campus-wide identity redesign developed through research, stakeholder input, and survey-driven iteration.
Campus Mascot & Identity Evolution
Student-centered mascot initiatives shaping school spirit and institutional culture across multiple campuses.
Chancellor Campus Tour & District Introduction
Internal communications video documenting district leadership visits across campuses. CCPRO award-winning.